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Why Video Conferencing?

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Contact between employees is central to success at most organizations. Yet, the cost associated with travel is arguably the single biggest business obstacle to meetings today. Cost comes in many forms, from loss of time to the cost of travel itself and the cost to the environment.

Although reducing travel is an important step towards managing costs, there are other repercussions to this method of cost reduction that need to be recognized and addressed.  Effective communication is an imperative for successful businesses today. For example, there is the risk that reduced communication between employees will affect productivity. One option for sustaining communication is email, but academic studies have shown that email's limitations range from the absence of visual cues to outright misinterpretations. Another option, phone or conference calls, does not provide for sharing documents or working together on certain applications.


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